Matthew Sullivan Real Estate Business New independent and free real estate website, Thehomepage.com.au is cementing its place in the highly competitive online property market. Speaking to Real Estate Business, Thehomepage.com.au chief executive Ben Stockdale said the online resource is becoming a serious player in the real estate portal world, with the site recently ranking eighth on Neilson Net Rating and fifth in real estate classifieds, according to Audit Bureau of Australia data. “Since we started back in June last year we have experienced steady growth in terms of listings and unique browser hits. However, since the relaunch we have seen online enquiries and listing increase at an incredible rate,” Mr Stockdale said. According to the company’s latest data, online listings experienced a 2.5 per cent … Continue reading →
Ryan O’Grady Business2 One of Australia’s newest independent and free real estate websites, Thehomepage.com.au has burst into life after placing an impressive eighth place amongst real estate classifieds websites with monthly UB’s of 157,808, according to information released by the Audit Bureau of Australia. Thehomepage.com.au may be a relatively new portal, but it is gaining favour fast with agents and browsers alike, currently catering to 1,650 active agents with 77,000 active listings. The site has recently undergone a transformation resulting in a clear, simple delivery of search results and effortless functionality. Thehomepage.com.au features a straightforward search box on every page, which makes the navigation process lightning-fast. The site returns the browser only the most relevant results, with no irrelevant paid-priority listings cluttering the search. Ben … Continue reading →
Property Portal Watch New free-to-list property portal thehomepage.com.au says it has already climbed to eighth place among real estate classifieds websites, and goes on to claim that it is the fastest growing real estate website in Australia. thehomepage.com.au points to statistics from the Audit Bureaux of Australia to support these claims, reporting 157,808 monthly unique visitors and 661,338 page impressions. According to further Nielsen statistics available in thehomepage.com.au’s information package for agents, the top 10 Australian real estate websites for April 2011 are as follows: 1. realestate.com.au (6,014,517 unique visitors) 2. domain.com.au (3,015,426) 3. stayz.com.au (762,414) 4. homehound.com.au (492,980) 5. realcommercial.com.au (371,669) 6. reiwa.com.au (251,916) 7. homepriceguide.com.au (303,954) 8. thehomepage.com.au (157,166) 9. rent.com.au (114,699) 10. commercialrealestate.com.au (95,412) Despite this fierce competition, thehomepage.com.au says it is a … Continue reading →
Matthew Sullivan Real Estate Business New independent and free real estate website, Thehomepage.com.au is cementing its place in the highly competitive online property market. Speaking to Real Estate Business, Thehomepage.com.au chief executive Ben Stockdale said the online resource is becoming a serious player in the real estate portal world, with the site recently ranking eighth on Neilson Net Rating and fifth in real estate classifieds, according to Audit Bureau of Australia data. “Since we started back in June last year we have experienced steady growth in terms of listings and unique browser hits. However, since the relaunch we have seen online enquiries and listing increase at an incredible rate,” Mr Stockdale said. According to the company’s latest data, online listings experienced a 2.5 per cent … Continue reading →
Sold Magazine. Australia’s newest independent and free real estate website, Thehomepage.com.au has burst into life after placing an impressive eighth on the Neilson Net Rating and just fifth place in real estate classifieds, according to information released by the Audit Bureau of Australia. Australia’s newest independent and free real estate website,Thehomepage.com.au has burst into life after placing an impressive eighth on the Neilson Net Rating and just fifth place in real estate classifieds, according to information released by the Audit Bureau of Australia (www.auditbureau.org.au/edata/masthead/show/thehomepage). Achieving this Top 10 ranking so early since its inception, concretes Thehomepage as a serious player in the real estate portal world, and the result has been eagerly awaited by the industry, to lift the costly constraints of what is otherwise … Continue reading →
PropertyPortalWatch.com by Property Portal Watch on 8 June, 2011 in News, Technology News hotpads.com and thehomepage.com.au are two of the first real estate websites to offer Google’s recently launched +1 button, but will other portals follow suit? The +1 button – Google’s answer to Facebook’s “like” – allows people to recommend websites and pages to their Google contacts, and means that once a user clicks “+1″, that website or page will appear in their contacts’ search results. Google describes it as “shorthand for ‘you should check this out.’” On Australia’s newly-launched thehomepage.com.au, the +1 button appears within listing pages, alongside the other familiar social sharing tools: “As far as we know we are the first real estate site in Australia to add this new … Continue reading →
Ryan O’Grady Business2. Google has become a little bit more social with the launch of its +1 Like button available to be added to any website. This button allows web uses to recommend and share content with their networks, family and friends. The button is similar to the facebook Like or Twitter Retweet buttons and is an attempt by Google to increase its presence on the web. The button can be seen on all Business2 posts. Google Product Manager Nick Radicevic announced: Adding the +1 button could help your site to stand out by putting personal recommendations right at the moment of decision, on Google search. So if you have users who are fans of your content, encourage them to add their voice with +1! … Continue reading →
Ryan O’Grady from Business2 The idea of real estate portals having direct contact with vendors was first tabled by Realestate.com.au CEO Greg Ellis in March 2011, where he indicated REA would consider selling products directly to property vendors. After links to his presentation were made available on Business2 (the video has now been withdrawn) commentary took place in relation to how this would affect the relationship between REA, agents and vendors. So much so that it led to a press release by Greg Ellis explaining REA’s intentions. From an agent’s perspective, contact by a portal directly with their vendors could be seen as quite threatening, especially if it’s by Realestate.com.au. It could shift the relationship (and also the campaign) from the agent to the portal … Continue reading →
On Pricefinder. Thehomepage.com.au is reporting a jump in customer engagement since launching a new feature in July that positions video as the ‘hero’ in all listings — replacing still photography as the first thing a visitor sees. “What we weren’t expecting was the massive change that adding video would bring to the user engagement. We’ve seen our Average Session Duration climb to an average of 10.33 minutes, over a minute more than the market leader,” says Ben Stockdale, CEO. Since offering video, Thehomepage.com.au has displayed thousands of property videos supplied by agents via YouTube, IMAGEination, Visual Domain, Platinum HD and other video production houses. Georgi Coward at Cunninghams Property in Balgowlah agrees. “Our videos have clearly sped up the buying process for us. … Continue reading →
By Ryan O’Grady on Business2. Thehomepage.com.au is reporting a jump in customer engagement since launching a new feature in July that positions video as the ‘hero’ in all listings — replacing still photography as the first thing a visitor sees. These results were a surprise to Ben Stockdale, CEO. What we weren’t expecting was the massive change that adding video would bring to the user engagement. We’ve seen our Average Session Duration climb to an average of 10.33 minutes, over a minute more than the market leader. Since offering video, Thehomepage.com.au has displayed thousands of property videos supplied by agents via YouTube, Imageination, Visual Domain, Platinum HD and other video production houses. Georgi Coward at Cunninghams Property in Balgowlah agrees. Our videos have clearly sped … Continue reading →